SAGARIKA BISWAS
CONTENT WRITER/COPYWRITER
MY WRITING SAMPLES
Explore my writing samples below.
Note: This collection doesn't represent my full portfolio due to confidentiality agreements.
WEBSITE COPYWRITING
01
Project Title: Website Landing Page Copywriting for Beyond Grades
Client: Beyond Grades (previously Mentor Monkey)
Service Provided: Copywriting for Website Landing Pages
Overview: For Beyond Grades, a social learning platform that focuses on reshaping the educational process through technology, I developed engaging and informative content for their website landing pages. This project involved creating content that aligns with Beyond Grades' mission to provide a dynamic and interactive learning environment.
Objectives:
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To communicate effectively the unique value proposition of Beyond Grades.
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To create content that resonates with the target audience, including students, educators, and parents.
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Ensure the website content is SEO-friendly, enhancing online visibility and user engagement.
Process:
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Conducted thorough research on Beyond Grades' services, ethos, and target audience.
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Developed a content strategy that matches the tone and style of Beyond Grades.
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Crafted clear, concise, and compelling copy for various website sections, including About Us, Resources, Webinar, Career Profiles, Company Profiles, Interview Questions, Mock Interviews, Tools, and Blogs.
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Worked in collaboration with Beyond Grades' team to ensure the content aligned with their brand voice and goals.
Outcomes:
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Delivered high-quality, engaging content for the website's landing pages.
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Enhanced the website's appeal to its primary audience, contributing to better user experience and engagement.
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The website now effectively communicates the benefits of Beyond Grades’ offerings, encapsulating their innovative approach to online learning and mentorship.
02
Project Description: Website Copywriting for The Baby First Box
For The Baby First Box, a company specializing in baby hampers and hospital bags, the project entailed crafting concise, engaging copy for their website. The content focused on:
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Brand Story: Briefly narrated the founders' journey and the inspiration behind the brand, emphasizing their personal connection to the products.
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Product Descriptions: Provided succinct descriptions of the baby essentials offered, highlighting their quality and purpose.
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Customization Options: Mentioned the ability to personalize baby hampers to suit individual needs and occasions.
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Community Impact: Touched upon the social responsibility aspect, such as the support for underprivileged women through handmade products.
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Practical Information: Included details on delivery services, ease of use, and functionality of the products.
The overall aim was to convey the brand's dedication to simplifying parenthood and its commitment to quality and community.
03
Project Title: Website Content Enhancement for Everest Group
Client: Everest Group, a prominent Bermudan financial services company specializing in reinsurance and insurance, established in 1973.
Service Provided: Website Landing Page Copywriting
Objective: To deliver clear, engaging content for Everest Group's website, emphasizing their expertise in financial services and insurance. The focus was on showcasing services in AI Technology, Generative AI, Sustainability, and various business sectors.
Outcome: The project successfully refreshed the website's landing pages, enhancing user engagement and reinforcing Everest Group's position as a leading research and advisory firm in the global market.
BLOGS/ ARTICLES
(NON-TECH/SEMI-TECHNICAL)
Here's a glimpse into my world of words. This collection showcases my articles and blogs, spanning non-technical to semi-technical topics. I've had the privilege of writing for renowned companies like Nykaa, Tata AIG, RedBus, and MakeMyTrip, Beyond Grades among others (through agencies). My clients are diverse, ranging from B2C and B2B to D2C companies, for whom I've crafted both long-form and short-form content as a freelancer.
In addition to my freelance journey, I've been serving as a Senior Editor at GeeksforGeeks. Over the past two years, I've enriched this platform with my contributions as a writer and editor, blending expertise and creativity in each piece and till date published over 2000+ articles.
My work is a testament to my versatility and dedication in the field of content creation.
